Take a walk through Harajuku, Omotesando or Shibuya these days, and you’ll find no end of big-name budget clothing stores. Such is the current obsession with “fast fashion”—that corner-cutting world of cheap, trendy, disposable duds.

While a boon to consumers who don’t mind burning through a new wardrobe every season, the fast fashion craze is making life even tougher for manufacturers of traditional Japanese fabrics. In the face of mounting competition from companies pushing poorly made, cheaper garments, these businesses are being forced to pay their highly skilled staff rock-bottom wages, and workshops that had survived for generations are closing their shutters for good.

The folks at Do Justice aren’t looking to make a cheap buck: they recognize the importance of hard work, time and skill in producing quality goods, and understand that value cannot be measured by price tag alone. Their clothes incorporate high-quality traditional Japanese fabrics, purchased according to fair trade practices, to create something entirely modern.

Do Justice

Do Justice

More details here.