Tomas Overtoom, Creative Director of www.ontfront.com contacted us with news of their recent ‘Shift Gear’ collection at Hong Kong Fashion Week.

OntFront presented ‘Shift Gear’, the fall/winter 2010-2011 collection, during the Hong Kong Fashion Week on the 21st of January. The strong 65 piece collection is inspired by sleek Italian sports cars.

OntFront Style

OntFront for men

OntFront is a clean cut menswear label that stands for the fast city life. The new generation taking over. For rebellious and worldly men, who travel, work and go out. OntFront is the bad boy and the gentleman. Tailored and streetwise, hence the under title Sidewalk Tailoring.

OntFront is an Amsterdam-based brand, that was founded by the passionate fashion entrepreneurs Liza Koifman and Tomas Overtoom to contribute to the rapid progress within men’s fashion. Its unique combination of creativity and innovation with a spirit of commerce makes it an ideal carrier of the I amsterdam motto .